In an age of rapidly advancing technology, it's easy to be tempted by the latest gadgets for your church's audio, visual, and lighting (AVL) needs. The allure of cutting-edge features or budget-friendly options can be strong. However, it's important to remember that technology is just one tool in your toolbox to deliver engaging experiences and connect with your congregation. This is why having a well-thought-out master plan for your church's AVL setup is crucial.

Master Plan vs. Design Plan: Understanding the Difference

A master plan is more than just a design plan. It’s a comprehensive, phased approach that outlines the current and future needs for your church AVL solutions.

The master plan ensures that even with budget constraints, strategic decisions are made to gradually achieve your vision for your church service. It’s about creating a cohesive system that enhances worship experiences and supports your ministry’s activities, making sure that each phase of the plan moves you closer to your ultimate goals.

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Mike Robertson, Consultant, CCI Solutions

Like many before me, I started my tech journey when I was in middle school at the youth group. They needed someone to turn some knobs, and man, did I like turning those knobs! I ended up being the “sound guy” for our youth group and quickly was serving in “Big Church.” I never ended up getting formal training, but simply learned to use what we had at the church, picking up tricks along the way. This path allowed me to work local events and eventually I ended up leading the church technical team. When I left for college, I still did some audio support but dove into the broadcast video world. This took me out of the audio world for the next decade plus – now I was the Video Guy. 

After years of working as a Tech Lead at two churches, where I handled everything from video production to audio management, I’ve now taken on a volunteer role at my local church. My focus is on video directing and running audio, and despite my experience, I’ve found myself relearning many of the basics all over again!  

Over the past year, while adjusting to my role as the church sound technician, I’ve picked up several key lessons. I’m no expert—sometimes I feel like I’m still finding my way—but my goal is to serve wherever I can. For me, working in the FOH position helps me connect with God and worship through service.

1. Learn the instrument you are using

I grew up mixing on mostly analog consoles. I have used some digital boards along the way, but not consistently. I currently work for a National Integration company and a phrase I hear in my conversations with other Church Techs who are still making that Analog to Digital transition is that the “Analog to Digital Learning Curve is steep.” Not all digital boards are the same, but it always does take time to learn the ins and outs of the instrument we were using at the church. One year into my journey of using this audio board a few times a week, I finally felt comfortable with how to navigate “all the things.” When that comfort level hit, I felt liberated to begin exploring my mix on a deeper level.

2. Learn to be curious

Learning your tool leads to an ability to be curious and to explore the options that are available to the mixer. I have become more adventurous with adjusting the compressors and gates and started rearranging the physical layouts to fit my needs. We use a third-party software and hardware program for effects and processing and I am now turning, twisting, and testing everything I can to see how it affects the audio I hear. There were moments when I would sit in the room by myself, play tracks, and then decide to scrap everything I was once using for another path. Being curious is a path to growth.

We’re Back and Stronger Than Ever!

InfoComm 2024 marked a significant turning point in the post-COVID era, being the most well-attended trade show since the pandemic began. While exact attendance figures are still being calculated, the palpable excitement for in-person trade shows has clearly returned.

This year's event showcased the latest advancements in professional audio and video technology, alongside a robust education program featuring daily courses. A prominent trend observed at InfoComm 2024 was the frequent mention of "AI" by various vendors. However, many of these claims raised questions, as their products often lacked the true embodiment of artificial intelligence.

Innovation was everywhere, with many new products and solutions from both well-known and emerging brands. Transparent LED displays, for example, are becoming more common, though their application in the church world remains to be seen.

Reconnecting with our long-standing partners and re-establishing relationships with past ones was a highlight. We also observed a growing adoption of SMPTE 2110 video over IP. However, its requirement for high-bandwidth infrastructure makes it a costly investment.

Motion tracking technology has now permeated mid-level PTZ cameras and is starting to appear in entry-level models, although the quality varies.

Selecting the right AVL (audio, visual, and lighting) integrator for your church goes beyond merely enhancing technical capabilities; it's about finding a partner who truly understands and aligns with the heart and soul of your worship community. This decision can profoundly impact how your congregation connects, communicates, and engages during worship services. An integrator that meshes well with your church’s mission can transform your worship experiences, making them more immersive and meaningful. This is why it’s crucial to choose a partner not only for their technical expertise, but for their ability to integrate their solutions into the fabric of your church’s operations and aspirations. This partner should be someone who respects your church’s culture, upholds its values, and seeks to enhance the communal spirit through thoughtful and effective AVL solutions.

In this journey, you’re not just looking for an AVL vendor, but for a relationship that will grow and evolve with your church. The right integrator will listen deeply, propose solutions that resonate with your specific goals, and adjust their approach based on your feedback and evolving needs. Their expertise in AVL integration—encompassing advanced audio systems, visual displays, and dynamic lighting solutions—becomes a powerful tool for fulfilling your church’s vision. By enhancing every sermon with clear sound, every worship song with immersive visuals, and every gathering with impactful lighting, they help deepen the connection between your leadership and the congregation. Therefore, this AVL selection process is not only about finding the right technology but also about securing a collaborative AVL partner who will support your church’s mission to inspire, engage, and connect more effectively.

1. Emphasize Experience in Similar Settings 

When searching for an AVL integrator, the importance of relevant experience cannot be overstated. An integrator that has worked with churches that share similar characteristics to yours will likely have a deeper understanding of your specific needs. This experience means they can anticipate common challenges and provide solutions that have proven effective in similar environments. Ask potential integrators for case studies or references from previous projects to gauge their familiarity and success in environments like yours.

In addition to technical skills, it’s important that the integrator grasps the spiritual and communal objectives of your setting. A good integrator should be someone who respects the ethos of your worship and seeks to enhance it through technology. They should demonstrate how their projects have supported the mission of other churches, helping to facilitate worship that resonates with congregational expectations and enhances spiritual engagement.

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